Ameristar Council Bluffs Casino in Council Bluffs, IA

Unibet getting a Midwestern foothold
Unibet is coming to Indiana and Iowa. And in effect, it’s coming to the state wedged between them: Illinois.
Kindred Group on Tuesday announced a 10-year agreement with Caesars Entertainment to gain market access into Indiana and Iowa – and “potentially other states,” according to a news release – to operate both online sports betting and gaming through its Unibet brand.
Kindred, through Unibet, can immediately begin seeking licenses in both states, which would double its footprint in the United States. Unibet currently operates in New Jersey and Pennsylvania sportsbooks. Its online Pennsylvania sportsbook is operated in partnership with Mohegan Sun.
Unibet’s New Jersey sportsbook is through a deal with Hard Rock Hotel & Casino Atlantic City.
In Indiana, Unibet will ally with a Caesar’s Horsehoe Hammond property less than 30 miles from Chicago, giving it a key outpost to tap into an Illinois market left fallow because of regulatory delays.
Most important, the deal will bring mobile and online betting options to a property battling to compete financially without it.

Unibet Can Tap Into Chicago Market

Sports betting was legalized in Illinois in June, but a launch date remains nebulous and seemingly far-off. So Illinois bettors continue to pour over the Indiana border from the city of 2.7 million to patronize the likes of Horseshoe Hammond and DraftKings-affiliated Ameristar East Chicago.
Ameristar’s January sports betting handle of $73,037,356 led all 13 Indiana providers – $170,813,254 was collected in the state – with $65,993,539 coming from that sportsbook via mobile. Caesars never launched a mobile product for Horseshoe Hammond, negating its proximity as the nearest Indiana sportsbook to the Chicago metropolitan area.
Unibet’s Iowa peg will be at Harrah’s Council Bluffs, which is just across the Missouri River from Omaha, Nebraska, and nestled in the metropolitan statistical area of nearly a million. Mobile betting accounted for about 59% of Iowa sports betting handle in January. Ten of 19 Iowa sportsbooks offer mobile or online sports betting.
Kindred US senior vice president Manuel Stan said he was “thrilled” to expand the company’s American presence with Caesars.
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Ameristar Casino Luxury Suite - YouTube

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